We already wrote that electric cars are becoming an increasingly popular destination in the world. Global automakers are trying to maintain the trend set a few years ago by Ilon Mask, and offer their vision of an electric car. Or at least catch up with Tesla so as not to lag behind on this battlefield and not turn into Nokia or Motorola from the auto industry. It turns out they have not really, but their zeal is worth praising them. Electric cars were before, but now, it seems that the era of gasoline is no longer just confident steps into the past, but is gradually moving on. Additional evidence of this was the Frankfurt Motor Show, which opened its doors on September 12th.
1 What can prevent the spread of electric vehicles
2 New at the Frankfurt Motor Show
3 New Hybrid Cars
4 Why have car dealerships become so boring?
What can prevent the spread of electric vehicles
As we all know, the global economy is still largely based on oil. Many wars are unfolding because of its reserves, and some countries live only at the expense of “black gold”. An example is some of the Arab countries, which have received a great rise precisely against the background of the fact that they have large oil reserves. Some started with it, but then gradually began to shift the economy to other tracks, realizing that the trend is not forever.
This state of affairs could become a real problem for electric car manufacturers, but so far no one has resisted them. On the contrary, from the side of the government of different countries there is support for this area. An example is free parking for electric cars, reduced tax rates and the like. The black slurry pumped out of the earth will still find its application, but apparently, it will soon be necessary to say goodbye to gasoline ..
New at the Frankfurt Motor Show
The Frankfurt Fair is the oldest of its kind in the world. It is held every two years, starting in 1897. Many car manufacturers show their new products there, although lately the trends have changed a little, but we will talk about this at the end of the article. If you notice a change in trends in the world of the automotive industry, let's discuss this in our Telegram chat.
In the meantime, returning to electric vehicles, we can note the appearance of the first relatively mass platform for “green cars”. Now the mass platform for the construction of cars is B0, many models are still being built on it. The advent of the MEB platform allows you to take a step towards the unification of electric vehicles, which in turn will allow you to not design electric cars from scratch, but to make them on a ready-made basis. I think there is no need to explain that in the end it can lead to an explosive increase in the number of electric cars on the roads.
It is on this platform that Volkswagen ID.3 is built. So far, however, this is the first model on the new platform. Deliveries of the car should begin in the middle of next year, and the price in Germany will start from 30 thousand euros. Or, as the Germans say, “oiro.”
The Germans say that about 30,000 pre-orders have already arrived at the new product. Well, this is not a little. However, from the words of the head of the Volkswagen concern, we can conclude that the car is unlikely to become a serious competitor, having become skilled in its business, Tesla with its huge runs from charging to charging.
This is the best option for all those who do not drive hundreds of kilometers every day, whose annual mileage is less than 50-60 thousand kilometers and who do not need a huge car ”- the head of Volkswagen concern Herbert Diess
For the first time, it was in Frankfurt that the Porsche Taycan was shown to the general public. I will not dwell on it in detail, since I have already said a lot about him in a separate article and explained why he can not compete with Tesla.
Mini with the Electric model were also noted by their electric cars. Which was the first such car of the British brand, part of the BMW Group. So far, about 20,000 have been predicted for it, and the first cars will begin to be shipped to customers in March 2020.
Mini Electric – a small electrician for a small electrical panel, a friend of a minibarman living in a minibar
More charged electric vehicles were noted by several other brands. For example, Mercedes, exposing his team in Formula E, like Porsche, who believed in himself. They introduced the Mercedes-Benz Vision EQS. The electric car is equipped with two electric motors (one per axle), with a total capacity of 350 kW. The declared range is an impressive 700 km, and acceleration to the coveted hundredths of 4.5 seconds. The first indicator still needs to be checked, and the second is not so impressive. Perhaps “strangled the engine” for greater savings.
The concepts presented at the exhibition include BMW Concept 4, developed under the direction of the new brand designer Domagoy Duquech. Also, its concept was shown by the Cupra brand, spun off from Seat. He was given the name Tavascan. According to the idea, he should become a real sports car, but so far this is only a concept. A sports car will also be the Veloster N ETCR from Hyundai. Four electric motors should pull right away.
Another interesting concept was the Audi AI: Trail. Today we already wrote about it separately. Its key feature is a peculiar approach to lighting the road. Read it! It is very interesting.
New Hybrid Cars
It so happened that in the past few years, the level of car dealership has been secretly determined by the number of electric vehicles presented on it. But not only are they filled with news feeds. Many hybrids were also presented, which I personally consider a dead end branch of the automotive industry evolution. At most, she can draw on a sample of the pen of automakers on the way to full-fledged electric cars, but you should not flirt on this field.
Examples of hybrids presented are Renault Captur. This popular low-cost car has got rechargeable batteries and will be a good addition to the usual model. When it will go on sale is still unknown. Now we can only say that a small change in design clearly benefited him.
But the most unusual hybrid was the first Lamborghini made using this technology. He became the model Sian FKP 37. The name seems strange, but he has an explanation. These are the initials and the year of birth of the former head of Volkswagen (Lamborghini is part of this concern) Ferdinand Piekha, who died shortly before the presentation. The car will not become massive, since only 67 units will be released and they have all been sold out before the premiere.
Why have car dealerships become so boring?
Recently, you can track an unusual trend. Large manufacturers have ceased to be interested in international exhibitions. This is due primarily to the fact that there have been certain changes in the market and promotion models.
Exposing your stand at a car dealership is very expensive. But, in fact, it will be seen by several tens of thousands of visitors, the lion's share of which did not come to the event with the goal of choosing a car. In addition, of course, the journalists who will write about them will look at the cars, but this channel is not so wide in modern realities.
Targeted advertising is now becoming a more popular way of promotion. Thanks to the development of the Internet and the collection of data by dealers, it began to work very well. In the first case, the user will receive tips on the sites after looking for at least something related to cars. In the second case, dealers will contribute to the offer, based on the current condition of the client’s car. They will simply promptly offer him updates.
Indirectly, this was influenced by the fact that users ceased to regard the car (and not only the car) as something that must be constantly updated. More and more people began to buy a new car as needed, and not for the sake of the purchase. In part, the above is a personal opinion, but it is shared by many autobloggers and just my colleagues. This opinion has reason. To agree with him or not is up to you.